How Startup like MPL become the big firm in the gaming industry of India with the support of AWS?
Before we go for deep analysis let first know about AWS -What is AWS ? What type of services provide AWS ? Leaderboard of Public Cloud service and Global Infrastructure.
What is AWS?
AWS is biggest cloud service provider across the globe, it is the world’s broadly adopted cloud platform, offering over 175 fully featured services from data centers globally. Million’s of customers including largest growing startups , enterprises and government agencies are using AWS across the world for purpose of lower the costs ,instead of invest on making or setup their own data center they used AWS.
What types of services provide by AWS?
AWS has over 175 fully featured services for a wide range of technologies, industries, and use cases.
Amazon Web Services (AWS) offers a broad set of global cloud-based products including compute, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security and enterprise applications.
Leaderboard of Public cloud service:
According to the report of Gartner Research Positions AWS is evaluated as a Leader in the 2020 Gartner magic quadrant for cloud infrastructure and platform services .
Global Infrastructure :
The AWS Cloud spans 77 Availability Zones within 24 geographic regions around the world, with announced plans for nine more Availability Zones and three more AWS Regions in Indonesia, Japan, and Spain.
Now lets move towards MPL and have look on brief Introduction of MPL(Mobile Premier League);
About MPL:
Mobile Premier League (MPL) is an online gaming platform in India Which is operated by Bangalore-based Galactus Funware Technology Pvt. Ltd. that offers huge collection of games including fantasy sports ,Free Fire , Rummy, Poker, Chess, Quiz, Fruit Chop, 8 ball 3D Pool, Carrom etc. with over 40 million +active users .
Headquarter: Bengaluru
Founders: Shubham Malhotra and Sai Srinivas
How MPL Gaming Platform Goes from Zero to 40 Million Users on AWS?
A Fast-Growing Mobile Gaming Market: With the rapid increase in the market of smartphone and due to affordable mobile data plans in India the gaming industry in India is on rise. According to report of Kantar IMRB, India currently ranks fifth among the world’s top mobile gaming markets. MPL is one of the biggest and fastest growing contender with over 40 million + subscribers which occupies 14 percent of total gaming market in India according to report of “The Power of Mobile Gaming in India .MPL offers 50+ games overs its platform can played for cash prizes.
Small Teams For Big Jobs: The startup launched on the Amazon Web Services (AWS) Cloud because many of its DevOps engineers had experience on the platform, which accelerated time-to-market. Scalability and automation were also a priority for MPL’s AWS Cloud infrastructure. The startup began with Amazon Aurora as its primary database, using Amazon Relational Database Service (Amazon RDS) to automate administrative tasks such as provisioning and backups. However, as its dataset grew — particularly its volume of unstructured data — MPL found that Amazon DynamoDB NoSQL database service worked better for gaming use cases because it offered low-latency data access and easy horizontal scaling.
MPL have never had to expand their DevOps Engineer Team since launch. According to Mukta Aphale, vice president of Reliability Engineering at MPL- “Our team of 12 engineers manages DevOps, reliability engineering, and 24/7 monitoring, We don’t need a big team to run all our applications on AWS.” Its DevOps engineers currently use a microservices architecture for development, automating the deployment of more than 50 separate microservices using AWS CodeDeploy and AWS Lambda.
Dedicate Team for MPL Support:
With rapid growth of MPL in the Market they used to relied on support from AWS for debugging and periodic re-architecting to scale. They Recently subscribed for AWS Enterprise Support to prepare for the launch of a big campaign.
Earlier Aphale says that “Having a dedicated Technical Account Manager (TAM) and Infrastructure Event Manager (IEM )has led to a more detailed review of our architecture and guidance on how to optimize both the user experience and operating costs,”
MPL on AWS:
“AWS has been by our side throughout our entire growth journey, from debugging to stabilizing and optimizing to now expanding our product.”
-Mukta Aphale
Vice President, Reliability and Engineering, MPL
AWS services used by MPL:
1.Amazon DynamoDB :
Amazon DynamoDB is a key-value and document database that delivers single-digit millisecond performance at any scale. It’s a fully managed, multiregion, multimaster, durable database with built-in security, backup and restore, and in-memory caching for internet-scale applications.
2.Amazon Elastic Kubernetes Service:
Amazon Elastic Kubernetes Service (Amazon EKS) is a fully managed Kubernetes service. Customers such as Intel, Snap, Intuit, GoDaddy, and Autodesk trust EKS to run their most sensitive and mission critical applications because of its security, reliability, and scalability.
3.Amazon Aurora:
Amazon Aurora is a MySQL and PostgreSQL-compatible relational database built for the cloud, that combines the performance and availability of traditional enterprise databases with the simplicity and cost-effectiveness of open source databases.
4.AWS Enterprise Support:
AWS Enterprise Support provides you with concierge-like service where the main focus is helping you achieve your outcomes and find success in the cloud.
Benefits of AWS:
- Ensures API latency of 30 milliseconds or less
- Maintains application uptime of 99.9%
- Cuts infrastructure costs by 40%
- Provides automation to support growing its business without increasing resources
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